Ampush, an ad technology company and Facebook Strategic Preferred Marketing Developer, has just published a new infographic exploring and exposing the dramatic growth and evolution of Cyber Monday.

“Since its creation in 2005, Cyber Monday has grown to become the single biggest online shopping day of the year,” Ampush says. “Online shopping this holiday season is expected to grow by as much as 15%, topping over $2 billion.”

In particular, targeted advertising on native social platforms and increased mobile usage are “at the heart of this online sales blitz.”

To learn more about the mobile boom engendered by Cyber Monday, check out the infographic below.