iPhone and Email Marketing

On January 9th, Apple Inc. revealed to the world their revolutionary iPhone. Just like the iPod’s arrival, this product has created a huge buzz around the Internet and mobile industry. Directly targeting competitors such as Palm, RIM, Nokia, and Motorola, the iPhone stands out of the crowd with its extraordinary user experience, simplicity of use, and amazing features.

“Every once in a while a revolutionary product comes along that changes everything.”

“The iPod changed everything in 2001. We’re going to do it again with the iPhone in 2007.” -Steve Jobs

With features such as a Rich HTML e-mail program, a full Safari web browser, and possibly chatting capabilities in the future, it is easy to see how this device will effect e-mail marketing.

For the first time consumers will be able to read full rich text HTML e-mails. These e-mails are not the cut up versions you’d see on a Treo, Blackberry, or Windows Mobile device. This is the real deal. This e-mail program will also work with any IMAP or POP3 e-mail account. IMAP includes providers like Yahoo! Mail, MS exchange, .Mac Mail. POP3 is for Google Gmail, AOL Mail, and most ISPs. Not only is this a cool feature for the consumer, but also e-mail marketers will be assured that there message is displayed properly.

Here are some screenshots of what the iPhone e-mail application looks like.

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2 Responses

  1. Heather says:

    Sounds like a good phone, but MAC's are notorious for having problems during their 1st generation. I guarentee that all these great features it has will come with a price…..like speed.

    I can't wait to get one but i think i will wait about a year.

  2. John says:

    Excellent point. 1st gen apple products usually won't have as many features as the 2nd gen. At $600 dollars, I would have expected a removable battery, 3G, a swivel camera (for video ichat), and an open operating system where coders can create applications.

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