by Mobile Marketer | Mar 17, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, Social Media, Uncategorized
A new Accenture mobility study that included 1,475 executives in 10 industries across 14 countries says that, after years of focusing in other areas, many companies are finally shifting to a mobile-first mindset with their marketing. A majority of the executives...
by Mobile Marketer | Mar 12, 2014 | Digital Marketing Blog, Social Media
Today, nearly half of all brands have content strategies in place. But it isn’t enough to just have a strategy. It needs to be a good one. According to content marketing experts, the first step in achieving content marketing success for your brand is realizing...
by Mobile Marketer | Mar 11, 2014 | Digital Marketing Blog, Social Media
The first hashtag on a major stage was found in a Super Bowl commercial for Audi in 2011. Shortly thereafter, hashtags began to appear in marketing campaigns for large retailers such as Nike and Kmart. By the end of 2012, hashtags had found their way into social media...
by Mobile Marketer | Mar 5, 2014 | Digital Marketing Blog, Social Media
Digital advertising is getting harder to spot, and not just because most Internet users have learned to disregard and ignore banner ads and pop-ups. Intrusive advertising tactics are quickly finding their way to the trash bin of advertising history. And in their place...
by Mobile Marketer | Mar 4, 2014 | Digital Marketing Blog, Social Media
With a record number of U.S.-based small businesses engaging with consumers on social media channels today, the diversity of objectives among these socially-connected establishments continues to broaden with each passing year. A recent report from LinkedIn, the...
by Mobile Marketer | Feb 27, 2014 | Digital Marketing Blog, Social Media
Ask any veteran of social media marketing about the importance of timing and you’re bound to get an earful. Today more than ever, simply using social media to market your business isn’t enough. Experts agree that using social media at the right time is vitally...
