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Twitter Takes a Page Out of Facebook’s Playbook, Will Promote Mobile Apps

by Mobile Marketer | Apr 22, 2014 | Digital Marketing Blog, Social Media

Over the last few years, Facebook and Twitter have gone back and forth copying their features and redesigns more than a few times. In 2013, for example, Facebook implemented a number of attributes that have been staples of Twitter for years, including hashtags,...

For Content Marketers, Strategy May Be More Important than Actual Content

by Mobile Marketer | Apr 16, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media

What are the chief obstacles standing in the way of good results with content marketing? A survey recently conducted by Demand Metric asked 521 marketers about their recent efforts in order to find out, including the difference between enterprise marketers and small...

Social Media Marketing: Timing is Everything

by Mobile Marketer | Apr 15, 2014 | Digital Marketing Blog, resources, SEO, SEM, Online Marketing, Social Media

It’s a question on the minds of many social media marketers and an issue countless more wrestle with as they plan their strategies and plans of attack. When is the best time to post on social media? Well, as luck would have it, some enterprising minds in the business...

Digital Content Marketing: Image is Everything

by Mobile Marketer | Apr 7, 2014 | Digital Marketing Blog, Multi-Channel Marketing, resources, Social Media

It’s been said that image is everything. Nowhere is this more apparent than in the world of digital advertising and content marketing. In fact, you could have the most interesting and informative blog in your field, but without an equally captivating or...

Is the Pool of Digital Marketing Talent Too Shallow

by Mobile Marketer | Apr 1, 2014 | Digital Marketing Blog, Mobile Technology, resources, SEO, SEM, Online Marketing, Social Media

A common challenge for all marketers is recruiting and then retaining high quality digital talent, especially with the talent pool being relatively shallow according to a recent study entitled The State of Digital Marketing Talent, which sheds copious light on the...

How Does Your Company Handle Negative Posts on Social Media?

by Mobile Marketer | Mar 26, 2014 | Digital Marketing Blog, Social Media

Once you have a social media presence, there will inevitably be negative comments directed your way. If someone has a bad experience with your company, social media is where they will go to air their grievances, no matter how justified or unjustified the underlying...
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