by Mobile Marketer | Jul 10, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media
Who’s the advertising giant in the UK market? According to data shared this week by eMarketer, Google will remain the UK’s top ranked digital ad publisher by a wide margin. The Internet search behemoth is expected to take in roughly 40 percent of the UK digital...
by Mobile Marketer | Jun 30, 2014 | Digital Marketing Blog, Social Media
Having trouble with a social media marketing campaign? The problem may not be your message, or your considerable effort. It could be one simple, but essential quality: consistency. In an engaging essay at The Huffington Post, Nika Stewart suggests that “an...
by Mobile Marketer | Jun 17, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing, Social Media
A recently published report from Opera Mediaworks tells us quite a bit about the popularity of phablets as well as the strong social media and mobile ad engagement habits of phablet owners. The new study on phablet users identifies how their media consumption habits...
by Mobile Marketer | Jun 4, 2014 | Digital Marketing Blog, Social Media
Social media marketers are gaining new insight into what inspires people to follow brands on Twitter. Thanks to the helpful findings and corresponding infographic from Nielsen Research in the UK, we now know that 52% of new brand followers are seeking deals, while 33%...
by Mobile Marketer | May 22, 2014 | Digital Marketing Blog, Social Media
BIA/Kelsey estimates in a new report that total U.S. social media advertising revenues will grow from $5.1 billion in 2013 to $15 billion in 2018. This year represents the greatest year-over-year jump in social media ad revenues, growing to $8.4 billion in 2014,...
by Mobile Marketer | May 15, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media
Most companies have a customer service department that tracks consumer feedback in a detailed manner. When speaking of phone calls, emails, and snail mail, most companies experience a higher volume of negative feedback than positive. In terms of negative feedback, it...
