by Mobile Marketer | Jan 16, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS
Mobile tech adoption by companies still lags behind adoption by consumers, says Forrester in a new report published Thursday. While the mobile masses have illustrated an undeniable penchant for communicating with one another and the outside world through mobile, most...
by Mobile Marketer | Jan 15, 2014 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Technology, Smartphones
Brands and marketers are always looking for new ways to gain attention from consumers. Since the dawn of the digital age there has been a bigger and bigger push every year to reach consumers through their electronic devices, including first computers and today...
by Mobile Marketer | Jan 13, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
On Monday, Flurry put forward a new report indicating that mobile app usage exploded during the last twelve months, led by the strength of mobile social and messaging apps. According to Flurry Analytics, overall app usage in 2013 posted 115% year-over-year growth....
by Mobile Marketer | Jan 6, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS
Over the last two years, we have witnessed a dramatic evolution in the way brands and consumers interact with one another. With new technology and platforms emerging from obscurity to obtain ubiquity in that short time frame, the level of engagement has changed...
by Mobile Marketer | Dec 3, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
With smartphone and tablet adoption now at record heights, it comes as little surprise that major brands and marketing executives are planning to allocate even more of their budgets to mobile marketing next year. And the level of sophistication in these campaigns will...
by Mobile Marketer | Nov 25, 2013 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS
An unsettling report issued recently by McAfee underscores the prevalence of SMS scams during the holidays. In an effort to educate the public on the most common scams that criminals use during the holiday season, McAfee outlined what it calls the “12 Scams of...
