Half the World Will Be on the Web by 2018, Says Recent Research

by Mobile Marketer | Dec 1, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

By 2018, the worldwide web will be a busy place indeed. New research suggests that the number of internet users globally will be more than 3 billion in 2015, an increase of 6.2 percent in the coming year. About half the world’s population, or 3.6 billion people,...

Cyber Monday Could Be Huge Next Week

by Mobile Marketer | Nov 26, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media

What day will be the busiest holiday shopping day of the year in 2014? Put a big red circle around Monday, December 1 – aka “Cyber Monday” — per online retail giant Amazon. On this day, expect retailers to broadcast discounts and promotions in...

BIA/Kelsey Survey Says Search Engine Marketing is Top Priority for Higher-Spending SMBs

by Mobile Marketer | Nov 17, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

According to a new installment of the BIA/Kelsey Local Commerce Monitor study, a majority (60.6 percent) of higher-spending small and medium-sized businesses rate search engine advertising and marketing (SEM, SEO, and pay-per-click) as an “extremely high”...

How to Take Advantage of Digital Marketing in 2015

by Mobile Marketer | Nov 10, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media

The difference in marketing today as opposed to 10 or 20 years ago is almost as big as the difference between life in the early 1900s and today. In other words, it’s huge. Digital marketing has forever and completely changed the way brands interact with consumers and,...

Effective Mobile Marketing, Social Media Strategy Will Boost 2014 Holiday eCommerce

by Mobile Marketer | Nov 3, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing, Social Media

With the arrival of November comes the arrival of aggressive holiday marketing across every available channel and platform. With online holiday shopping becoming more prevalent and profitable with each passing year, it comes as no surprise that this growth accompanies...

IAB: Digital Ad Revenues Hit Historic High in First Half High of Year

by Mobile Marketer | Oct 22, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing

Internet ad revenues climbed to an all-time first half-year high of $23.1 billion, according to the IAB Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB). The report, prepared by PwC U.S., noted that this constitutes a 15...