by Mobile Marketer | Apr 14, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said...
by Mobile Marketer | Apr 11, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Large scale social platforms are benefiting greatly from the rapid shift to mobile, according to Colin Sebastian from RW Baird. He writes that recent “field checks” suggest that Twitter and Facebook have excellent financial visibility in the first half of 2014,...
by Mobile Marketer | Apr 9, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
A recent report from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age of marketing. Instantly drawing controversy upon its publication, some critics are quick to point out that “old SEO”...
by Mobile Marketer | Apr 2, 2014 | Digital Marketing Blog, Email Marketing News, SEO, SEM, Online Marketing
According to the published findings of Econsultancy’s 8th annual Email Marketing Industry Census – the “largest UK survey of email marketers” – revenue from email has increased by 28% in one year. Nearly 7 out of 10 companies (68%) ranked...
by Mobile Marketer | Apr 1, 2014 | Digital Marketing Blog, Mobile Technology, resources, SEO, SEM, Online Marketing, Social Media
A common challenge for all marketers is recruiting and then retaining high quality digital talent, especially with the talent pool being relatively shallow according to a recent study entitled The State of Digital Marketing Talent, which sheds copious light on the...
by Mobile Marketer | Mar 25, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
The power of content marketing has been effectively harnessed in the digital world for many years now. In its early stages, content marketing was sales-heavy. But it then evolved into more relatable and informative blogs and articles – pieces that offered real value...
