by Steve Yeck | Aug 24, 2010 | Digital Marketing Blog
While mobile commerce has seen its share of roadblocks, a major hurdle that’s starting to see some attention is regulation in terms of mobile payments. With consumers leery of the concept to begin with, solid regulation is a must going forward. Consumers Union,...
by Steve Yeck | Aug 24, 2010 | Digital Marketing Blog
As the mobile app frenzy continues, operators around the world are still trying to effectively capitalize on the craze. New research from Research2Guidance indicate the worldwide market for mobile apps reached $1.7 billion in 2009, and during the first six months of...
by Steve Yeck | Aug 23, 2010 | Digital Marketing Blog
Location is a central element of mobile marketing these days, with nearly every LBS provider trying to figure out the best way to leverage location-relevant mobile ads wrapped around valuable mobile services. A new survey and report out by JiWire aims to shed some...
by Steve Yeck | Aug 20, 2010 | Digital Marketing Blog
The sixth annual MMA Global Mobile Marketing Awards are upon us, and the association announced recently a one week extension to nominate exceptional campaigns, companies and people leading innovation in the mobile marketing industry. The previous deadline for...
by Steve Yeck | Aug 19, 2010 | Digital Marketing Blog
In a mobile ecosystem where marketers are always scrambling to leverage the latest and greatest concepts, it’s easy to forget that SMS has always been, and will always remain, the backbone of the mobile marketing industry. While the mobile Web, mobile apps and...
by Steve Yeck | Aug 18, 2010 | Digital Marketing Blog
Parents dig mobile ads. That’s according to a new mobile marketing survey from Harris Interactive. As covered by the New York Times, the report shows that the demographic group “most interested in receiving mobile advertising is mobile owners with...
