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How to Follow Up on an Event Afterwards

by Justin Montgomery | Sep 30, 2010 | Digital Marketing Blog

After all the hard work you\’ve put in planning and promoting your event, not to mention engaging your attendees during the event, it\’s important not to overlook properly following up with those in attendance to keep the momentum going.  Once the event is...

iAd Capturing Massive Chunk of Google’s Market Share

by Justin Montgomery | Sep 27, 2010 | Digital Marketing Blog

According to estimates from IDC published in the new BusinessWeek, Apple’s innovative iAd mobile advertising platform will likely have captured nearly one quarter of the entire U.S. mobile advertising market before 2010 draws to a close. If that eventuality...

iAd Capturing Massive Chunk of Google\’s Market Share

by Mobile Marketer | Sep 27, 2010 | Digital Marketing Blog

According to estimates from IDC published in the new BusinessWeek, Apple’s innovative iAd mobile advertising platform will likely have captured nearly one quarter of the entire U.S. mobile advertising market before 2010 draws to a close. If that eventuality...

iAd Capturing Massive Chunk of Google’s Market Share

by Mobile Marketer | Sep 27, 2010 | Digital Marketing Blog

According to estimates from IDC published in the new BusinessWeek, Apple’s innovative iAd mobile advertising platform will likely have captured nearly one quarter of the entire U.S. mobile advertising market before 2010 draws to a close. If that eventuality...

MMA: One Quarter of Euro Consumers Will Respond to Advertising If Given a Mobile Response Option

by Mobile Marketer | Sep 23, 2010 | Digital Marketing Blog

If communication is a two way street, why shouldn’t mobile marketing be the same? Apparently, European mobile customers appreciate the opportunity to engage with mobile ads. And based on the findings of the Mobile Marketing Association and research partner,...

Half of Mobile Data Usage Attributed to Mobile Apps

by Mobile Marketer | Sep 21, 2010 | Digital Marketing Blog

A Finnish mobile analytics company, Zokem, has published the results of a fascinating new survey which shows that native mobile apps on our ubiquitous smartphones now make up roughly half of all mobile data volume. The completion of the study spanned a year and...
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