by Steve Yeck | Feb 17, 2011 | Digital Marketing Blog
This is Part Two of a three-part series dedicated to helping email marketers make the best of their campaigns through proper list management and hygiene. Part 2: How to keep your list/s clean I wish I could give you a magic silver bullet that would resolve list issues...
by Steve Yeck | Jan 21, 2011 | Digital Marketing Blog
This is Part One of a three-part series dedicated to helping email marketers make the best of their campaigns through proper list management and hygiene. During 2010 I consulted with many clients concerned that their delivery results were not what they expected or...
by Steve Yeck | Dec 30, 2010 | Digital Marketing Blog
I’m pretty excited about 2011. I see a number of trends happening and I want to make sure that our clients are positioned for them. Smartphones: It’s getting to the point where you’re not cool if you don’t have one. Plus carriers are giving them away for free and...
by Steve Yeck | Nov 22, 2010 | Digital Marketing Blog
New research out from Industry analyst firm Chilmark Research indicates mHealth in the Enterprise is “a market on the verge of explosive growth,” estimated to grow into a $1.7B market by 2014. In its most recent report, “mHealth in the Enterprise:...
by Steve Yeck | Nov 18, 2010 | Digital Marketing Blog
At the MMA Forum in Los Angeles on Nov. 17th, mobileStorm was on hand to present on the current and future state of mobile healthcare (mHealth), as well as a recent case study in which Kaiser Permanente was able to drastically reduce costs by implementing an SMS...
by Steve Yeck | Nov 18, 2010 | Digital Marketing Blog
As an interesting case study to the importance of segmentation in email marketing, one brand considerably improved the success of its email campaigns by sending out over 130 versions of its newsletter. The brand, “HealthyPet,” which produces email and...
