No Small Thing: ‘Internet of Things’ Forecasts Sky High

by Mobile Marketer | Jul 30, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, News

Think the net is all about streaming videos and checking a friend’s Facebook status? That’s the least of it, if predictions come true. Actually, life could get very inter-connected, with just about everything imaginable wired to communicate with other...

India’s Mobile Share Growing, but Still Remains Small

by Mobile Marketer | Jul 29, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology

India’s online and mobile advertising market is growing at an enviable pace — 29 percent for the time period from March, 2013 to March, 2014 — but it’s still, say industry analysts, small compared to the potential market. “Mobile advertising in India...

Creating Content Now a Must for Brands

by Mobile Marketer | Jul 28, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

“While native advertising can’t really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it,” says Ben Plomion in a recent post at ClickZ. Plomion is...

Data-Driven Marketing: Spending Still Climbing

by Mobile Marketer | Jul 24, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

Marketers continued to put more dollars toward data-driven marketing in Q1 2014, according to recently released research by Direct Marketing Association (DMA) and Winterberry Group. “More than 40 percent of US marketing professionals said they increased spending...

Does Mobile Ad Spending Need to Work On Its Vertical?

by Mobile Marketer | Jul 23, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones

Spending on mobile advertising is soaring, but interestingly — considering the amount of time smartphone users hang on their devices — it could be much higher. While mobile spending is expected to leap 83 percent in 2014, many industry analysts see even...

Adobe: U.S. Spending on Search Ads is Up

by Mobile Marketer | Jul 22, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

In its Q2 report, Adobe confirms that U.S. marketers served by the company spent almost 9 percent more on search ads, compared to Q2 2013. Adobe estimates that spend for the year will increase up to 12 percent among all of its clients. A story covered at MediaPost...