All Talk, No Walk? Content Marketing Is Hot Topic, But Near Bottom of 2015 Ad Budgets

by Mobile Marketer | Dec 8, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

Everyone is talking about “content marketing” — that amalgam of articles, videos, native ads, and other nouveau marketing designed to more effectively engage consumers — but are marketers walking the walk, or just talking the talk? Because...

Social Media for Customer Service? Only 3 Percent of Consumers Think That Works

by Mobile Marketer | Dec 4, 2014 | Digital Marketing Blog, Social Media

Social media means many things to many people, but one thing it doesn’t suggest is a happy customer service experience. Only 5 percent of respondents said they wanted to use social networks for even simple inquiries and even fewer (3 percent) thought it would...

SEO: Yesterday, Today, and Tomorrow

by Mobile Marketer | Dec 3, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

What SEO was yesterday is not what it is today. And it certainly isn’t what it will be tomorrow. The evolution of search engine optimization continues with each passing year, presenting new opportunities and challenges in the process. With SEO, change is...

App Downloads Hit All-Time High as iPhone 6 Drives Consumers to Load Devices with Favorites

by Mobile Marketer | Dec 2, 2014 | Digital Marketing Blog, Mobile Technology

Everyone knows Apple was bound to profit from sales of the new iPhone 6 — not to mention the reverberations from iOS 8. Now Fiksu, Inc., a developer of award-winning mobile marketing technologies, has hard numbers showing some interesting impacts. “The...

Half the World Will Be on the Web by 2018, Says Recent Research

by Mobile Marketer | Dec 1, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing

By 2018, the worldwide web will be a busy place indeed. New research suggests that the number of internet users globally will be more than 3 billion in 2015, an increase of 6.2 percent in the coming year. About half the world’s population, or 3.6 billion people,...

Cyber Monday Could Be Huge Next Week

by Mobile Marketer | Nov 26, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing, Social Media

What day will be the busiest holiday shopping day of the year in 2014? Put a big red circle around Monday, December 1 – aka “Cyber Monday” — per online retail giant Amazon. On this day, expect retailers to broadcast discounts and promotions in...