by Mobile Marketer | Aug 21, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
The way the networked world is moving. As an internet marketing manager, it\’s always interesting to watch the latest industry trends and tendencies. The following are just some of the hot topics out there that should be paid close attention to in the coming...
by Jared Reitzin | Jul 12, 2007 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
SMS and SMS Aggregators – Playing catch up I have been dealing with sending bulk text messages via SMS aggregators since mobileStorm was founded back in 1999. For those of you have never heard of the term, an SMS aggregator has direct connections to most...
by mobilestorm | May 29, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Advanced Digital Marketing – Email vs. RSS – What Works and What Doesn’t? In this week’s Advanced Digital Marketing lesson, we’ll cover the often confusing concept of Really Simple Syndication aka RSS and how it both is similar and...
by mobilestorm | May 21, 2007 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
We’ve all seen them. Email messages that seem to have no correlation to our interests or demographic background. This shotgun approach to email and other forms of digital marketing is perhaps the most wasteful thing that a marketer can do. When you send a...
by Jared Reitzin | May 15, 2007 | Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing
Channel marketing is vital to any business looking to extend its reach but can mean a lot of different things depending upon how it’s being used. In the digital marketing industry, a channel is a form of communication such as email, sms, voice, fax, rss etc.....
by Jared Reitzin | Apr 26, 2007 | Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing
Digital marketing is a term that has been around for quite awhile but hasn’t been very well defined, encompassing things like banner advertising, search engine optimization (SEO) and pay per click. Yet, this is too narrow of a definition. What about email, RSS,...
