by Jared Reitzin | Nov 21, 2007 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
In the first part of this post we discussed the need for SEO, SEM and online marketing. The most important thing you need to do is start now, not in a few days, not tomorrow, but today. The reason for this is simple; it can take months to see any results from your...
by Jared Reitzin | Nov 14, 2007 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
The world continues (at an astonishing rate) to become more connected. Every year more and more people move their spending online. These are very exciting times if you sell goods or services. Before the Internet if you owned a clothing store, how would you drive...
by Eydie Cubarrubia | Nov 8, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Don\’t let the proliferation of middle-aged folk on MySpace fool you. Evolutionary leaps in digital communications for the most part tend to be driven by the youth market, at least in the United States. A new report from the Pew Internet & American Life...
by Jared Reitzin | Nov 7, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
We think of email as this great stand alone channel because of how much you can do with it. From its appearance to its tracking capabilities, some businesses live and die by it. Like email, SMS is starting to become a standard form of communication, and with its...
by Eydie Cubarrubia | Oct 31, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
I\’ve spent 14 of the past 16 years working for the print media industry. So I can tell you that for the most part, newspaper companies and publishers tended to have conservative views as to how to best reach dwindling audiences. To put it more bluntly, they...
by Jared Reitzin | Sep 26, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Once you have all of the components set up so that you can get data into your database, (as we covered in: “Growing Your Database” part 1), you will be ready to put together some strategies to increase your subscriber base. Growing your database is one of...
