by Eydie Cubarrubia | Apr 3, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
I\’ve written a bit about U.S. presidential hopefuls using digital marketing to promote their campaigns. Barack Obama especially has made smart use of mobile and SMS messaging, while Republicans and Democrats alike send out email updates and newsletters. But...
by Eydie Cubarrubia | Mar 28, 2008 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Sausage Fest No More Internet marketing is more important than ever – if you\’re trying to reach females. According to eMarketer, this year 100.4 million U.S. females and 93.5 million U.S. males will go online once a month or more often. The...
by Eydie Cubarrubia | Mar 19, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Thanks in part to mobileStorm, basketball fans can now receive phone calls from some of their favorite NBA stars. A new campaign on the NBA\’s site (www.nba.com/matchups) lets sports enthusiasts create \”Matchups\” between their favorite players....
by Eydie Cubarrubia | Mar 12, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
At the Technology Council of Southern California awards dinner, Tony Perkins (founder of AlwaysOn and Red Herring, the latter – full disclosure time – for which I wrote after he\’d sold it) gave the keynote. He argued that in trying to reach...
by Eydie Cubarrubia | Feb 21, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
When I was in Nashville during a wedding last summer, a cousin wanted to take a trip downtown to the local American Apparel. But, she opined, she couldn\’t look up the address because the Wi-Fi in our hotel wasn\’t working. Not to worry, I said, and then...
by Eydie Cubarrubia | Feb 20, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Google certainly doesn\’t let grass grow under its feet. Just a scant three months after announcing its open Android mobile platform – and a standards group whose members include some heavy hitters – the first Android demonstrations happened at the...
