by Eydie Cubarrubia | May 1, 2008 | Digital Marketing Blog, General, Multi-Channel Marketing
But what to wrap fish in now? A newspaper in Wisconsin has become online-only, getting rid of print early this week. As both a former journalist and a digital marketing evangelist, I\’m positive the decision serves not just newspaper readers, but the...
by Eydie Cubarrubia | Apr 24, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing, Video Marketing
But thanks to an overtaxed infrastructure, the profitable vein could shrivel Everyone knows about the 1849 \”gold rush,\” when eager entrepreneurs from all over the world flooded California in hopes of striking it rich. In just six years, though, the rush...
by Mobile Marketer | Apr 22, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing, Newsletter Marketing, SEO, SEM, Online Marketing
Effectiveness and Open-Rates: While email marketing is considered one of the most effective ways to communicate with leads and customers, social media can sometimes be just as if not more effective. I\’ve heard different stories from small-sized websites how...
by Eydie Cubarrubia | Apr 21, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Game publishers do got game! There\’s been some naysaying recently regarding mobile advertising. Forrester Research said in a new report that despite mobile\’s promise, marketers have several challenges to overcome – such as the fact that only 7...
by Eydie Cubarrubia | Apr 17, 2008 | Advanced Digital Marketing, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
The slowing economy might curtail consumer spending. But reduced spending itself can be inhibited if digital marketers have anything to do with it. Target marketing company ICOM says its recent survey shows that U.S. shoppers are more likely to use coupons now that a...
by Eydie Cubarrubia | Apr 7, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Multi-Channel Marketing
Can we look forward to East-West battles fought in cyberspace? Never mind MySpace and Facebook. Some major mainstream acts are creating their own social networks – in what is actually a savvy way to better control their digital marketing. At first, I kind of...
