by Mobile Marketer | Oct 28, 2014 | Digital Marketing Blog, Mobile Technology
Fiksu is out with new data confirming what was largely anticipated — the tremendous impact of Apple’s iPhone 6 and iOS 8 on the cost of marketing new apps. September was a particularly expensive month for marketers looking to reel in or retain loyal app...
by Mobile Marketer | Oct 21, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Smartphone adoption in the United States is growing at a pace so brisk that many analysts are being forced to eat their words (and previous projections) calling for a much slower transition from feature phones to smartphones. According to the Mobile Marketing...
by Mobile Marketer | Oct 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones, SMS
At no time in history have consumers been more inclined to make a sudden and otherwise unplanned purchase via mobile than they are today. Consequently, it comes as no surprise that effective mobile marketing is being credited with spurring an uptick in mCommerce. When...
by Mobile Marketer | Oct 15, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
For mobile marketers across the Middle East and Africa (MEA), there are now more bulls-eyes than ever within the emerging markets of MEA. The MEA handset market grew to its largest size in ten quarters in Q2 2014, expanding 27% year on year to total 64 million units,...
by Mobile Marketer | Oct 7, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing
As it turns out, there are reasons – very good reasons – why marketers are relying more heavily than ever on SMS, email, and a myriad of other mobile marketing and advertising tactics instead of decreasingly effective and increasingly annoying banner ads. “What...
by Mobile Marketer | Sep 23, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
If you have ever been a passenger on a packed subway car, you are well aware of how challenging it is to maintain a sense of privacy. In an effort to obtain privacy, passengers are increasingly inclined to turn to their mobile devices to escape the crowds surrounding...
