by Eydie Cubarrubia | Jun 13, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
All right, time for my take on the latest iPhone announcements. The big lesson: SMS and email will remain most important for those who want to reach iPhone-using consumers. At first glance, you might think, \”No, Web ads will reach iPhone users best.\” A...
by Eydie Cubarrubia | May 15, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Law enforcement agencies should do everything they can to entice the average citizen\’s cooperation in fighting crime. In this respect, they\’re following the lead of savvy marketers – by using proactive SMS campaigns. A recent story from the San...
by mobilestorm | Apr 25, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
It would be nice to say we’re living in times of plenty. Truth is the emperor\’s wearing no clothes and everyone sees it but no one wants to say it… I can barely say it myself… ‘recession?’ When every last dollar needs to be...
by Eydie Cubarrubia | Apr 17, 2008 | Advanced Digital Marketing, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
The slowing economy might curtail consumer spending. But reduced spending itself can be inhibited if digital marketers have anything to do with it. Target marketing company ICOM says its recent survey shows that U.S. shoppers are more likely to use coupons now that a...
by Eydie Cubarrubia | Apr 10, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
When you gotta go, you gotta text. In order to combat vandalism in public bathrooms, Finland – the mobile-savviest country in the world – is turning to SMS. According to Helsingin Sanomat, Finland\’s largest newspaper, the Road Administration there...
by Eydie Cubarrubia | Mar 31, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
When I was at the Digital Music Forum in Hollywood, one attendee posed this question, which was posted (ironically, via SMS) on the giant screen next to one panel: Since mobile phones are all going to be Internet- and email-capable anyway, is there any point in...
