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Text-To-Screen: Newest mobileStorm Offering

by Eydie Cubarrubia | Sep 17, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology, Multi-Channel Marketing

No man is an island, especially when he attends an event where planners have implemented “text-to-screen” technology. You’ve probably seen this before–perhaps in a bar, or at a sporting event. On a big video screen, there might be a quiz or...

Google’s Future in the Mobile Age

by Mobile Marketer | Sep 10, 2008 | Digital Marketing Blog, General, Mobile Technology, SEO, SEM, Online Marketing

It is right to say that Google actually owns the Internet. These guys with a fresh vision came out of nowhere, and with the right idea, exactly 10 years ago this week. No one could ever imagine what that startup would become in just a decade. Billions of dollars in...

UPDATE Apple, Digital Marketing, And A Bet

by Eydie Cubarrubia | Sep 9, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, General, Mobile Marketing, Mobile Technology

I’ve attended enough Apple events in my life to know that today’s shindig–truely an accurate term for Cupertino’s PR happenings, considering the heady blind love and live rock/pop music that fills the air–will make headlines even if not...

Text Messaging: The New Wheaties?

by Eydie Cubarrubia | Aug 28, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology

Now that U.S. Olympic swimmer Michael Phelps has eight gold medals tucked under his Speedo, what do you think he’ll be endorsing? Wheaties, on whose cereal boxes Olympic medalists traditionally appear? Perhaps more of those Rosetta Stone language-learning kits?...

Victory, Irony, And Open Source

by mobilestorm | Aug 20, 2008 | Digital Marketing Blog, General, Mobile Technology

This week I\’m venturing beyond the marketing world and into the techie side of things. A few interesting things last week in the world of open source software caught my attention – at least because of the irony they both represent. First, Apple\’s...

SMS: From Sub-Market To Mainstream

by Eydie Cubarrubia | Jul 29, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

It was just two years ago when an episode of Boondocks – the smart, controversial cartoon about social issues – decided to take SMS to task. To paraphrase (and to avoid offending the PC-minded), let\’s just say that the protagonist called texting...
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