by Eydie Cubarrubia | Nov 11, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Mobile Technology
I’d been expecting it Ever since I first told wrote about the presidential candidates’ digital promotions campaigns–including the now President-elect Barack Obama’s savvy use of texting–I’ve anticipated increased adoption of digital...
by Eydie Cubarrubia | Nov 4, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Text message marketing in particular, and mobile marketing in general, is making a bigger impact on American consumers. The Mobile Advertising Report, put out jointly by research agency GfK Technology and mobile social network Limbo yesterday, said that “four...
by Eydie Cubarrubia | Oct 16, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, SEO, SEM, Online Marketing
Advertising Age this week ran a story talking about the major growth spurt that mobile search is set to experience. Nothing disagreeable about that premise, especially among mobile marketing experts. However, the story takes a very odd frame in that it only touches on...
by Eydie Cubarrubia | Oct 14, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
Conservationists in Kenya are using SMS to save the lives of both pachyderms and humans, and its success could help usher in other services using SMS and location technology. According to an Associated Press report, a group called Save The Elephants has placed...
by Eydie Cubarrubia | Sep 25, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
We’ve blogged several times about Android, Google’s open platform for mobile devices (read here and here and here). Android’s significance: Because it’s open, it will foster the creation of more applications–the best of which will rise to...
by Eydie Cubarrubia | Sep 23, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing
As of today, there’s less than a week left in September–which has been declared “National Coupon Month” by the Promotion Marketing Association’s Coupon Council. Add to that the Wall Street rollercoaster ride, and there’s no better...
