by Mobile Marketer | Jul 15, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, SEO, SEM, Online Marketing
Global advertising spending will increase 5.7 percent this year. It’s being driven by higher expenditure on digital and mobile marketing, according to a survey by eMarketer recently published at BDLive. The increase is the largest growth projection for global...
by Mobile Marketer | Jul 9, 2014 | Digital Marketing Blog, Mobile Technology
Although the global tablet market has cooled some from the white-hot 2013 it enjoyed, there has been no shortage of milestone moments in the tablet space this year. Most tablet vendors experienced a 30% unit decline in the first quarter of 2014, but ABI Research...
by Mobile Marketer | Jul 7, 2014 | Digital Marketing Blog, Mobile Technology
2014 could be a banner year for total media ad expenditures in the U.S. According to eMarketer analysis, “on the strength of gains in mobile and TV advertising, total ad investments will jump 5.3 percent to reach $180.12 billion, achieving 5 percent growth for...
by Mobile Marketer | Jul 2, 2014 | Digital Marketing Blog, Mobile Technology
When he invented the Quick Response or QR code in 1994, inventor Masahiro Hara was actually looking for a way to increase the amount of information that could be stored on a simple paper label. Recently, however, he told the U.K. Telegraph that the emergence of better...
by Mobile Marketer | Jul 1, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
Digital marketing is the future when it comes to attracting shoppers to retail locations. That’s the vision of Alastair Lockhart, a UK-based marketing expert. “Smartphones and tablets have become a ubiquitous part of people’s lives, with shoppers now...
by Mobile Marketer | Jun 23, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
If a customer signs up for Pandora or some other service in San Diego, then moves to Pittsburgh, he could continue to hear useless ads for California winery events for months or even years. While mobile-users are the #1 growth audience for marketers today, there are...
