by Mobile Marketer | Apr 29, 2016 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
According to a recent eMarketer report, “nearly a third of senior advertisers in North America are familiar with people-based targeting and know the concept well. A further 39 percent said they have a general idea of what it is.” The February, 2016 research —...
by Mobile Marketer | Feb 11, 2016 | Digital Marketing Blog, Mobile Technology
Who owns a smartphone? Just about everybody, since 197.4 million people in the U.S. owned one (79.3 percent mobile market penetration) as measured during the three months ending December, 2015. “Apple ranked as the top OEM with 42.9 percent of U.S. smartphone...
by Mobile Marketer | Nov 2, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
40 percent of business-to-consumer (B2C) marketers know they need marketing technology, according to new research, but they’re not always sure about what they need. A recent poll asked B2C and business-to-business (B2B) marketers, including nonprofits, about their...
by Mobile Marketer | Sep 29, 2015 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Strategy Analytics is out with a new report suggesting that consumer and advertising expenditure on smartphone mobile media will grow twelve percent in 2015. The report — “Global Mobile Media Forecast: 2001-2021″ — also predicts that mobile could...
by Mobile Marketer | Sep 3, 2015 | Digital Marketing Blog, Mobile Technology
The “Oracle Cloud Agility” study was just released and here’s one of its main findings: businesses worldwide overestimate their agility. “While a majority of businesses believe they are agile, Oracle’s research highlights that many organizations cannot...
by Mobile Marketer | Aug 10, 2015 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, SEO, SEM, Online Marketing
Mobile location advertisers need to be pretty spot-on when it comes not just to location, but also to the consumer being targeted. It’s a matter of some concern, since 80 percent of marketers worldwide now use location targeting for mobile advertising, according...
