Over The River And Through The Woods, To Grandmother’s House We…Text?

by Steve Yeck | Nov 26, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing

The transportation-centric Thanksgiving weekend—coupled with horrendous Los Angeles-area traffic that actually seemed worse the weekend before—got me thinking about Ford Motor’s new technology for in-auto texting. In case you missed it, certain 2008 models of Ford,...

Google’s Android Could Spark Mobile Marketing 3.0

by Steve Yeck | Nov 15, 2007 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

Fancy handsets have had jaws wagging about the mobile marketing possibilities for the past year. Apple\’s iPhone, which first debuted at Macworld last January, has been the flashiest of the contenders by using the company\’s unrivaled marketing muscle...

How Web-based Retailers Can Use Email and SMS

by Steve Yeck | Nov 7, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing

We think of email as this great stand alone channel because of how much you can do with it. From its appearance to its tracking capabilities, some businesses live and die by it. Like email, SMS is starting to become a standard form of communication, and with its...

SMTP vs SMPP

by Steve Yeck | Nov 1, 2007 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

While the title of this may look like a techie article, if you are a marketer sending SMS messages it is important to understand the two methods used to drive this technology, SMPP and SMTP. Both SMTP and SMPP are protocols for sending messages. SMTP stands for...

All The Kids Are Doing It (Part 4)

by Steve Yeck | Oct 25, 2007 | Digital Marketing Blog, Mobile Marketing

While it\’s true that many adults use text messaging and hang out on MySpace, evolutionary leaps in digital communications for the most part tend to be driven by the youth market. That could be due in part to the peer-influence factor: A global joint study by...

Mobile Campaigns – Profit vs. Promotion

by Steve Yeck | Oct 22, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology

As mobile marketing has started to come into its own over the past few years, companies have begun to realize the benefits both as a potential source of revenue as well as a promotional vehicle. For those who have been in the digital media industry for awhile, there...