Marketers Shouldn’t Underestimate Consumers’ Reliance On Mobiles

by Steve Yeck | Mar 13, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

During the first year of my first “real job,” I splurged on a new bedroom set and upgraded from a studio to a one-bedroom apartment. Of course, that meant my phone service had to be switched over. I waited and waited until well past the three-hour time period in which...

Has Mobile Search Found What Marketers Seek?

by Steve Yeck | Feb 21, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing

When I was in Nashville during a wedding last summer, a cousin wanted to take a trip downtown to the local American Apparel. But, she opined, she couldn\’t look up the address because the Wi-Fi in our hotel wasn\’t working. Not to worry, I said, and then...

Android: A Step Closer To Mobile Marketing’s Holy Grail

by Steve Yeck | Feb 20, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing

Google certainly doesn\’t let grass grow under its feet. Just a scant three months after announcing its open Android mobile platform – and a standards group whose members include some heavy hitters – the first Android demonstrations happened at the...

Stun! Product Road Map – Q1

by Steve Yeck | Feb 13, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing

I wanted to take this time to share with our Stun! customers what our product road map looks like for the rest of our quarter. My CTO Ojas Amin and I just got back from a weeklong trip to Hyderabad, India where we met with our developers to plan out our future...

But, You Don’t Have To Take OUR Word For It

by Steve Yeck | Jan 31, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

We at mobileStorm are a pretty forward-thinking bunch. Hafta be, since our livelihoods depend on it! Luckily, two news reports this week prove that our enthusiasm for upcoming mobile-based technologies – and their resultant mobile marketing applications –...

Mobile: Reaching Those Who Eschew The Internet

by Steve Yeck | Jan 24, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing

Remember the 1980s show Max Headroom, which depicted a nihilistic future in which the entire population, even those lacking food or shelter, stood enraptured by television broadcasts because of TV sets scattered prolifically on the streets? Well, I envision a somewhat...