by Eydie Cubarrubia | Apr 21, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Game publishers do got game! There\’s been some naysaying recently regarding mobile advertising. Forrester Research said in a new report that despite mobile\’s promise, marketers have several challenges to overcome – such as the fact that only 7...
by Eydie Cubarrubia | Apr 17, 2008 | Advanced Digital Marketing, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
The slowing economy might curtail consumer spending. But reduced spending itself can be inhibited if digital marketers have anything to do with it. Target marketing company ICOM says its recent survey shows that U.S. shoppers are more likely to use coupons now that a...
by Eydie Cubarrubia | Apr 10, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
When you gotta go, you gotta text. In order to combat vandalism in public bathrooms, Finland – the mobile-savviest country in the world – is turning to SMS. According to Helsingin Sanomat, Finland\’s largest newspaper, the Road Administration there...
by Eydie Cubarrubia | Apr 3, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
I\’ve written a bit about U.S. presidential hopefuls using digital marketing to promote their campaigns. Barack Obama especially has made smart use of mobile and SMS messaging, while Republicans and Democrats alike send out email updates and newsletters. But...
by Eydie Cubarrubia | Mar 31, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
When I was at the Digital Music Forum in Hollywood, one attendee posed this question, which was posted (ironically, via SMS) on the giant screen next to one panel: Since mobile phones are all going to be Internet- and email-capable anyway, is there any point in...
by Eydie Cubarrubia | Mar 27, 2008 | Digital Marketing Blog, Messaging Laws & Compliance, Mobile Marketing, Mobile Technology
A bigger worry than lead paint on toys? Apple made headlines around the world when slave-like conditions at its Chinese manufacturing facility were exposed. Last year the proliferation of China-made toys with lead paint caused outrage among Westerners. But while these...
