by Eydie Cubarrubia | Sep 17, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
No man is an island, especially when he attends an event where planners have implemented “text-to-screen” technology. You’ve probably seen this before–perhaps in a bar, or at a sporting event. On a big video screen, there might be a quiz or...
by Eydie Cubarrubia | Sep 16, 2008 | Digital Marketing Blog, General, Mobile Marketing, Multi-Channel Marketing
A popular cable show and a maverick airline: Hot brands launched an even hotter digital marketing campaign, leveraged by SMS. Entourage–the HBO comedy about a hot Hollywood actor and his surrounding group of helpers and hangers-on–kicked off its fifth...
by Eydie Cubarrubia | Sep 9, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, General, Mobile Marketing, Mobile Technology
I’ve attended enough Apple events in my life to know that today’s shindig–truely an accurate term for Cupertino’s PR happenings, considering the heady blind love and live rock/pop music that fills the air–will make headlines even if not...
by Eydie Cubarrubia | Aug 28, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology
Now that U.S. Olympic swimmer Michael Phelps has eight gold medals tucked under his Speedo, what do you think he’ll be endorsing? Wheaties, on whose cereal boxes Olympic medalists traditionally appear? Perhaps more of those Rosetta Stone language-learning kits?...
by Eydie Cubarrubia | Aug 19, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing
Marketers who read this blog want to keep up on the latest developments in the industry. So maybe some of you already read Event Marketer magazine’s June issue–specifically, the feature on the winner of its Grand Ex Award, the Stoli Hotel. If so,...
by Eydie Cubarrubia | Aug 14, 2008 | Digital Marketing Blog, Mobile Marketing
DUM! DUM! Dum DUM! DUM! DUM! DUM!…. I couldn’t help hum the Olymic theme, if only to drown out the anachonistic bagpipes being played during the march-of-athletes portion of Beijing’s opening cermonies. But the TV commentators suddenly caught my ear...
