by Steve Yeck | Sep 16, 2008 | Digital Marketing Blog, General, Mobile Marketing, Multi-Channel Marketing
A popular cable show and a maverick airline: Hot brands launched an even hotter digital marketing campaign, leveraged by SMS. Entourage–the HBO comedy about a hot Hollywood actor and his surrounding group of helpers and hangers-on–kicked off its fifth...
by Steve Yeck | Sep 9, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, General, Mobile Marketing, Mobile Technology
I’ve attended enough Apple events in my life to know that today’s shindig–truely an accurate term for Cupertino’s PR happenings, considering the heady blind love and live rock/pop music that fills the air–will make headlines even if not...
by Steve Yeck | Aug 28, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology
Now that U.S. Olympic swimmer Michael Phelps has eight gold medals tucked under his Speedo, what do you think he’ll be endorsing? Wheaties, on whose cereal boxes Olympic medalists traditionally appear? Perhaps more of those Rosetta Stone language-learning kits?...
by Steve Yeck | Aug 19, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Email Marketing News, Mobile Marketing, Multi-Channel Marketing
Marketers who read this blog want to keep up on the latest developments in the industry. So maybe some of you already read Event Marketer magazine’s June issue–specifically, the feature on the winner of its Grand Ex Award, the Stoli Hotel. If so,...
by Steve Yeck | Aug 14, 2008 | Digital Marketing Blog, Mobile Marketing
DUM! DUM! Dum DUM! DUM! DUM! DUM!…. I couldn’t help hum the Olymic theme, if only to drown out the anachonistic bagpipes being played during the march-of-athletes portion of Beijing’s opening cermonies. But the TV commentators suddenly caught my ear...
by Steve Yeck | Aug 12, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
By the time you read this, you might already know Sen. Barack Obama’s running mate for the U.S. presidency. And that clearly illustrates the strength of SMS. As most people know, Mr. Obama’s long-awaited announcement has been expected to be delivered by...
