by Steve Yeck | Oct 16, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, SEO, SEM, Online Marketing
Advertising Age this week ran a story talking about the major growth spurt that mobile search is set to experience. Nothing disagreeable about that premise, especially among mobile marketing experts. However, the story takes a very odd frame in that it only touches on...
by Steve Yeck | Oct 14, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology
Conservationists in Kenya are using SMS to save the lives of both pachyderms and humans, and its success could help usher in other services using SMS and location technology. According to an Associated Press report, a group called Save The Elephants has placed...
by Steve Yeck | Oct 13, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
After seeing the same corridors and faces for many hours and several days, the most devoted business conference attendee wants to escape a convention site for a few hours. But with a special SMS campaign, powered by mobileStorm, MGM Grand Hotel & Casino was able...
by Steve Yeck | Sep 25, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
We’ve blogged several times about Android, Google’s open platform for mobile devices (read here and here and here). Android’s significance: Because it’s open, it will foster the creation of more applications–the best of which will rise to...
by Steve Yeck | Sep 23, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing
As of today, there’s less than a week left in September–which has been declared “National Coupon Month” by the Promotion Marketing Association’s Coupon Council. Add to that the Wall Street rollercoaster ride, and there’s no better...
by Steve Yeck | Sep 17, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology, Multi-Channel Marketing
No man is an island, especially when he attends an event where planners have implemented “text-to-screen” technology. You’ve probably seen this before–perhaps in a bar, or at a sporting event. On a big video screen, there might be a quiz or...
