SMS Provides Fashion Freedom For Consumers, Designers

by Eydie Cubarrubia | Oct 21, 2008 | Digital Marketing Blog, Mobile Marketing

Iran is a country where opposites pull each other as far as possible without (yet) reaching the breaking point. On one hand, extremely conservative clerics officially rule society. On the other, young adults–particularly university-educated female...

AdAge Readers: Probably More SMS-Aware Than The Marketing Mag Is

by Eydie Cubarrubia | Oct 16, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, SEO, SEM, Online Marketing

Advertising Age this week ran a story talking about the major growth spurt that mobile search is set to experience. Nothing disagreeable about that premise, especially among mobile marketing experts. However, the story takes a very odd frame in that it only touches on...

Elephants & Japanese Kiddie Phones: Uber-Mashup Of SMS And Location Services

by Eydie Cubarrubia | Oct 14, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Mobile Technology

Conservationists in Kenya are using SMS to save the lives of both pachyderms and humans, and its success could help usher in  other services using SMS and location technology. According to an Associated Press report, a group called Save The Elephants has placed...

MGM Grand Uses SMS To Leverage Conference Guests

by Eydie Cubarrubia | Oct 13, 2008 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing

After seeing the same corridors and faces for many  hours and several days, the most devoted business conference attendee wants to  escape a convention site for a few hours. But with a special SMS campaign, powered by mobileStorm, MGM Grand Hotel & Casino was able...

Android “Underwhelming”–But That Misses The Point

by Eydie Cubarrubia | Sep 25, 2008 | Digital Marketing Blog, Mobile Marketing, Mobile Technology

We’ve blogged several times about Android, Google’s open platform for mobile devices (read here and here and here). Android’s significance: Because it’s open, it will foster the creation of more applications–the best of which will rise to...

Coupon Month: No Better Time To Try Digital Vouchers

by Eydie Cubarrubia | Sep 23, 2008 | Digital Marketing Blog, General, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing

As of today, there’s less than a week left in September–which has been declared “National Coupon Month” by the Promotion Marketing Association’s Coupon Council. Add to that the Wall Street rollercoaster ride, and there’s no better...