What’s That Boom You Hear? It’s Mobile Advertising, Growing Fastest of All Digital Ad Categories

by Mobile Marketer | Oct 14, 2014 | Digital Marketing Blog, Mobile Advertising, Multi-Channel Marketing

Mobile is not only booming, it’s also growing faster than all other digital advertising formats in the U.S. now that advertisers are allocating more dollars to catch the eyes of a growing class of “mobile-first” users. According to BI Intelligence,...

NinthDecimal Report: Are Retailers Dropping the Ball When It Comes to Influencing Shoppers on Smartphones?

by Mobile Marketer | Sep 22, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones

The retail environment is very tough today. But retailers may be dropping the ball when it comes to reaching the increasing number of shoppers on mobile. For instance, 42 percent of consumers indicated they welcome in-store ads on their smartphones informing them of...

Marketers Trust Better Measurement Will Help Boost Mobile Ad Spend

by Mobile Marketer | Aug 5, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology

“Tech groups are laying big bets on mobile advertising as consumers’ attention shifts from print and radio to smartphones and tablets,” begins a recent story covered by the Financial Times. “But wagers such as Yahoo’s recent purchase of Flurry – said...

India’s Mobile Share Growing, but Still Remains Small

by Mobile Marketer | Jul 29, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, Mobile Technology

India’s online and mobile advertising market is growing at an enviable pace — 29 percent for the time period from March, 2013 to March, 2014 — but it’s still, say industry analysts, small compared to the potential market. “Mobile advertising in India...

Does Mobile Ad Spending Need to Work On Its Vertical?

by Mobile Marketer | Jul 23, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Technology, Smartphones

Spending on mobile advertising is soaring, but interestingly — considering the amount of time smartphone users hang on their devices — it could be much higher. While mobile spending is expected to leap 83 percent in 2014, many industry analysts see even...

The Challenge: How to Adapt Advertising in an Increasingly Fragmented World

by Mobile Marketer | Jul 21, 2014 | Digital Marketing Blog, Mobile Advertising, Mobile Marketing, SEO, SEM, Online Marketing, Social Media

For marketers it used to be a lot easier. Only a few years ago there was basically television and either laptop or PC computers and, on those three devices, they would engage with the vast majority of the population. It was exceedingly rare for a user to be engaged...