by Steve Yeck | Dec 30, 2008 | Advanced Digital Marketing, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
We\’ve all heard the dire predictions of what 2009 will mean to marketers and make no mistake about it, the news isn\’t great. I won\’t bother with a rehash of what others have reported because, quite frankly, it\’s too depressing to do so....
by Steve Yeck | Dec 24, 2008 | Digital Marketing Blog, Email Marketing Tips
In a faltering economy, most marketing departments are heavily focused on direct response – and online media publishers promote the seemingly perfect marriage between traditional branding and trackable response as the solution. With today’s financial...
by Steve Yeck | Dec 18, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing
I’m about to go back to my home state for Christmas. Besides seeing my preschool/kindergarten-age nephews, I also get to visit with my old college roommate! That got me thinking about how good kids have it these days: Internet hookups or Wi-Fi in every dorm...
by Steve Yeck | Dec 16, 2008 | Digital Marketing Blog, Email Marketing Tips
The myth remains that digital messaging won’t reach people older than their 30s. Smart marketers know this isn’t true. A while ago I wrote about an elderly blogger’s surprising success. Want more proof that digital messages are effective with older...
by Steve Yeck | Dec 4, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, SEO, SEM, Online Marketing
It all started when Advertising Age reported on a speech by Ted McConnell, Proctor & Gamble’s manager of digital marketing innovation, and concluded that he was blasting targeted ads on social networks. According to Ad Age, McConnell said, “I have a...
by Steve Yeck | Dec 3, 2008 | Digital Marketing Blog, Email Marketing Tips, Mobile Marketing, Multi-Channel Marketing
Times are hard. As a marketer, racking your brain for fresh ideas going into 2009 is probably on top of your to-do list in December. I know it is for me. I received a CNN news alert yesterday, saying we\’ve officially been declared in a recession as of November...
