by Steve Yeck | Apr 1, 2010 | Digital Marketing Blog
The first step in developing an effective messaging campaign is to decide what message pathways would best help you meet the objectives of the campaign. As message fees drop and the population continues to move towards mobile devices as their primary source of...
by Steve Yeck | Apr 1, 2010 | Digital Marketing Blog
A number of sales reps have come to me lately and asked how they win a deal when the prospect tells them, \”I don\’t need to do SMS marketing because I am doing Twitter, and it has an SMS component to it.\” Twitter is an important communication...
by Steve Yeck | Mar 31, 2010 | Digital Marketing Blog
There’s more to a successful marketing campaign than the quality text, images, videos, or other digital components that garnish your effort. Ultimately, a successful mobile marketing campaign depends on how effectively it reaches targeted consumers....
by Steve Yeck | Mar 30, 2010 | Digital Marketing Blog
Even before the iPad was officially unveiled, rumors of a forthcoming tablet computer from Apple invoked a feeling of imminent change in the mobile marketing community. Incredibly, however, between its January 27th unveiling and its April 3rd consumer rollout, the...
by Steve Yeck | Mar 29, 2010 | Digital Marketing Blog
Recent legal battles have challenged whether SMS should be covered under TCPA laws, and courts are now ruling that SMS does in fact fall within the guidelines set forth by the TCPA. With new regulation, how does this affect SMS providers and their customers? The...
by Steve Yeck | Mar 24, 2010 | Digital Marketing Blog
In the wake of the global economic meltdown that began in late 2008, many investors and stock traders on Wall Street began closely analyzing the marketing budgets of many companies that teetered between survival and utter collapse. For the first time in recent memory,...
