by Eydie Cubarrubia | Mar 19, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Thanks in part to mobileStorm, basketball fans can now receive phone calls from some of their favorite NBA stars. A new campaign on the NBA\’s site (www.nba.com/matchups) lets sports enthusiasts create \”Matchups\” between their favorite players....
by Jared Reitzin | Mar 16, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Video Marketing
Jared talks about a brand new upgrade in Stun! called Video Broadcasting. mobileStorm clients can now easily upload videos into Stun! and have them distributed to multiple video communities like youtube, myspace and dailymotion, as well as gain valuable insight into...
by Eydie Cubarrubia | Mar 12, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
At the Technology Council of Southern California awards dinner, Tony Perkins (founder of AlwaysOn and Red Herring, the latter – full disclosure time – for which I wrote after he\’d sold it) gave the keynote. He argued that in trying to reach...
by Eydie Cubarrubia | Feb 21, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
When I was in Nashville during a wedding last summer, a cousin wanted to take a trip downtown to the local American Apparel. But, she opined, she couldn\’t look up the address because the Wi-Fi in our hotel wasn\’t working. Not to worry, I said, and then...
by Eydie Cubarrubia | Feb 20, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Google certainly doesn\’t let grass grow under its feet. Just a scant three months after announcing its open Android mobile platform – and a standards group whose members include some heavy hitters – the first Android demonstrations happened at the...
by Eydie Cubarrubia | Feb 14, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
Boo-hoo. Social networking\’s second boom – in the form of advertising frenzy – could go bust. That\’s because of said frenzy backfiring, the research firm Comscore reported. We hate to say it, but we told you so. First, a little background:...
