by Steve Yeck | Oct 8, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
“Click baiting” is a term used to describe creative online headlines, or email titles designed to entice online or mobile readers to “click” to learn more. While click baiting was initially born to increase the success of legitimate online advertising, online scammers...
by Steve Yeck | Oct 7, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing
As it turns out, there are reasons – very good reasons – why marketers are relying more heavily than ever on SMS, email, and a myriad of other mobile marketing and advertising tactics instead of decreasingly effective and increasingly annoying banner ads. “What...
by Steve Yeck | Oct 6, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Where do advertisers put their money these days? As it turns out, advertisers are loco for local. “Local advertisers are spending plenty on digital advertising campaigns, yet it’s only a fraction of what they spend on digital marketing services, which includes...
by Steve Yeck | Oct 2, 2014 | Digital Marketing Blog, Social Media
With the 2014 holiday shopping season fast approaching, digital marketers have already put on their thinking caps to begin planning how social media will factor into their marketing over the next three months. Thanks to a new infographic shared this week by CMO,...
by Steve Yeck | Oct 1, 2014 | Digital Marketing Blog, Mobile Marketing
On Tuesday, during opening remarks at its annual SM2 Innovation Summit, the Mobile Marketing Association released a report that suggests worldwide mobile ad spend could reach $220 billion worldwide ($70 billion in the US alone). According to the report, the size and...
