iPhone: Friend or Foe?

by Jessica Tsai | DestinationCRM – August 2007 Mobile marketing is on the rise and the June 29 release of Apple’s new iPhone could be a marketer’s dream come true. With more enhanced features, more people will be interacting with their phones, which...

Get into your customers’ pockets with SMS advertising

Green Thumb Get into your customers’ pockets with SMS advertising. By Catherine Seda | Entrepreneur Magazine – August 2007 Fifty-six million American adults are texting on their cell phones, according to a month-long field survey conducted in June 2006 by...

Free to End User (FTEU)

An Option Long Overdue for marketers One of the biggest differences between email and text/SMS messaging are fees associated with the latter, both on the consumer as well as the marketer. This is wholly unique to SMS as a communication vehicle as a consumer is charged...