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Mobile Users Growing More Comfortable with Paid Content

by Mobile Marketer | Apr 21, 2010 | Digital Marketing Blog

Stop the presses! It may finally be safe to charge for the content you used to give away! It seems the arrival of the iPad has brought with it a substantial change of heart for many mobile device users who once adamantly refused to pay for any mobile content that...

Making Mobile Marketing More Effective with Hispanic Audiences

by Mobile Marketer | Apr 20, 2010 | Digital Marketing Blog

Portada, a leading source for news and information within the Latin marketing and media space, has published a best practices report on effectively targeting mobile marketing campaigns to the growing Hispanic population of the United States – 40% of which now...

Mobile Marketing Takes Root in College Academia

by Mobile Marketer | Apr 15, 2010 | Digital Marketing Blog

Mobile marketing is more than just a practice and a representation of what the future holds for the world of digital advertising. Mobile marketing is also an emergent study in college academia. And it could very well impact the immediate future of marketing trends and...

Mobile Marketers Taking A Fresh Look at Twitter

by Mobile Marketer | Apr 13, 2010 | Digital Marketing Blog

Social networking and mobile marketing have become every bit as synonymous and complementary as bread and butter. Social networking platforms like Twitter, Facebook, and Myspace and have exploded in ubiquity and popularity in recent years with no signs of a pop...

Mobile Marketing Evolves Beyond the Mobile Phone

by Mobile Marketer | Apr 8, 2010 | Digital Marketing Blog

Mobile marketing is no longer limited to the relatively minuscule screens of our mobile phones. With companies like Apple leading the way, the mobile marketing industry is now evolving to accommodate something it isn’t used to targeting – an audience not...
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