by Mobile Marketer | May 17, 2010 | Digital Marketing Blog
The Mobile Marketing Association knows a thing or two about mobile marketing. And now the MMA wants others to know more too – particularly, consumer agencies, brands and retailers delving into mobile marketing. The Mobile Marketing Association is calling the...
by Mobile Marketer | May 5, 2010 | Digital Marketing Blog
Mobile search engines remain baffling entities to many advertisers and mobile marketers eager to harness the emergent power of mobile search. Unlike the traditional web, mobile search engines – to a degree – represent a different animal; a collective body...
by Mobile Marketer | May 4, 2010 | Digital Marketing Blog
Apple\’s foray into mobile marketing is poised to exert a profound influence on the advertising budgets of some of the world’s largest companies. It’s a scenario that portrays Apple as the catalyst for major advertising budgets finally allotting...
by Mobile Marketer | Apr 28, 2010 | Digital Marketing Blog
While it’s no secret that smartphones play a vital role across the contemporary digital advertising landscape, a new report from Millennial Media reveals that smartphones now account for nearly half of mobile ad impressions in the United States today. Millennial...
by Mobile Marketer | Apr 27, 2010 | Digital Marketing Blog
The Mobile Marketing Association (MMA), the global non-profit trade association aimed at cultivating mobile marketing and its tools of the trade, has released a revised edition of its US Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content...
