by Mobile Marketer | May 26, 2010 | Digital Marketing Blog
It’s a “banner” year for mobile marketing – literally. Better than one-quarter of all US mobile web users have clicked a mobile ad. That’s a substantially impressive statistic that bodes well for the digital advertising industry, says ABI...
by Mobile Marketer | May 26, 2010 | Digital Marketing Blog
While Apple has become synonymous with mobile marketing in light of the digital advertising-friendly mobile devices and platforms that the Cupertino-based company has introduced to the masses, Microsoft is said to be gearing up efforts of its own to become an ever...
by Mobile Marketer | May 24, 2010 | Digital Marketing Blog
Last year less than half a billion dollars were spent on mobile marketing and advertising. While still a substantial chunk of change, it’s nothing compared to the compound annual growth rate mobile marketing is likely to experience over the next five years....
by Mobile Marketer | May 19, 2010 | Digital Marketing Blog
It’s a safe assumption that never before in the history of cell phones have mobile users been more comfortable with using their handsets as a veritable retail assistant. An recent online survey conducted by the Mobile Marketing Association asked 1,000 people how...
by Mobile Marketer | May 18, 2010 | Digital Marketing Blog
According to Gartner, Inc., worldwide mobile gaming end-user revenue is predicted to surpass $5.6 billion in 2010. That represents a staggering 20% increase from 2009 revenue of $4.7 billion. Explaining why more and more mobile games and applications are sporting...
