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Live TV Becoming Major Player in Mobile

by Mobile Marketer | Aug 5, 2010 | Digital Marketing Blog

Soon the television advertisers of the world may be more concerned with the eyes watching on the mobile screen instead of the TV screen. As more and more evidence emerges to suggest the explosion in popularity of live TV streaming to our mobile devices, the millions...

Nielsen: Email, Social Networking Remain Key Mobile Activities

by Mobile Marketer | Aug 4, 2010 | Digital Marketing Blog

Looking to move past email and social networking in your new mobile marketing strategy? Not so fast. These oldies but goodies remain major players in mobile. According to new research published by the Nielsen Company, email still accounts for better than 41 percent of...

MMA Gearing Up For Global Mobile Marketing Awards

by Mobile Marketer | Jul 29, 2010 | Digital Marketing Blog

The good folks at the MMA (Mobile Marketing Association) have issued a friendly reminder to those of us in the world of mobile marketing. Less than one month now remains to submit nominations for the top honors to be bestowed within the mobile marketing industry. For...

YouTube Captures Better Than One Third of All Mobile Video Traffic

by Mobile Marketer | Jul 28, 2010 | Digital Marketing Blog

There are few forces in the world of mobile video as prominent and dominant as YouTube, the popular video sharing platform. Citing data gleaned from its second-quarter 2010 Mobile Minute Metrics report, Bytemobile, Inc. today released its second-quarter 2010 Mobile...

Big Bucks Ahead for Mobile Video Services Revenue

by Mobile Marketer | Jul 21, 2010 | Digital Marketing Blog

ABI Research is forecasting that revenue from mobile video services could exceed $2 billion worldwide as early as 2013. The latest data from ABI relates to mobile video services as defined to include video telephony, video messaging, video sharing, video-on-demand,...
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