by Mobile Marketer | Oct 13, 2010 | Digital Marketing Blog
Adobe has published some interesting findings from the company’s first quantitative mobile consumer study, conducted by its Omniture Business Unit. Based on the data collected, mobile subscribers still prefer the mobile browser over downloadable applications...
by Mobile Marketer | Oct 6, 2010 | Digital Marketing Blog
Although it’s easy to perceive the very perceptible growth of the mobile advertising industry, new data continues to confirm what we all viscerally know to be true – the industry is booming and expanding at an exponential rate. New data from mobile media...
by Mobile Marketer | Sep 27, 2010 | Digital Marketing Blog
According to estimates from IDC published in the new BusinessWeek, Apple’s innovative iAd mobile advertising platform will likely have captured nearly one quarter of the entire U.S. mobile advertising market before 2010 draws to a close. If that eventuality...
by Mobile Marketer | Sep 27, 2010 | Digital Marketing Blog
According to estimates from IDC published in the new BusinessWeek, Apple’s innovative iAd mobile advertising platform will likely have captured nearly one quarter of the entire U.S. mobile advertising market before 2010 draws to a close. If that eventuality...
by Mobile Marketer | Sep 23, 2010 | Digital Marketing Blog
If communication is a two way street, why shouldn’t mobile marketing be the same? Apparently, European mobile customers appreciate the opportunity to engage with mobile ads. And based on the findings of the Mobile Marketing Association and research partner,...
