by Mobile Marketer | Jan 21, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
Considering that they have only been in the mainstream for a relatively short period of time, apps are already proving indispensable to businesses. From providing time-sensitive information to customers, to subtly cultivating brand loyalty straight from the small...
by Mobile Marketer | Jan 20, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Smartphones
Two weeks ago, Biz Stone introduced Jelly, a mobile app for iOS and Android that serves as an image-centric Q&A platform for socially connected mobile users. “Using Jelly is kinda like using a conventional search engine in that you ask it stuff and it returns...
by Mobile Marketer | Jan 16, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones, SMS
Mobile tech adoption by companies still lags behind adoption by consumers, says Forrester in a new report published Thursday. While the mobile masses have illustrated an undeniable penchant for communicating with one another and the outside world through mobile, most...
by Mobile Marketer | Jan 15, 2014 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Technology, Smartphones
Brands and marketers are always looking for new ways to gain attention from consumers. Since the dawn of the digital age there has been a bigger and bigger push every year to reach consumers through their electronic devices, including first computers and today...
by Mobile Marketer | Jan 14, 2014 | Digital Marketing Blog, Mobile Marketing
4G Internet connectivity and other traditionally mobile device-centric technologies are coming to automobiles this year. And the marketing and advertising opportunities presented by the rapidly evolving dynamics of in-auto connectivity will soon be apparent. Those...