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For Content Marketers, Strategy May Be More Important than Actual Content

by Mobile Marketer | Apr 16, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing, Social Media

What are the chief obstacles standing in the way of good results with content marketing? A survey recently conducted by Demand Metric asked 521 marketers about their recent efforts in order to find out, including the difference between enterprise marketers and small...

Social Media Marketing: Timing is Everything

by Mobile Marketer | Apr 15, 2014 | Digital Marketing Blog, resources, SEO, SEM, Online Marketing, Social Media

It’s a question on the minds of many social media marketers and an issue countless more wrestle with as they plan their strategies and plans of attack. When is the best time to post on social media? Well, as luck would have it, some enterprising minds in the business...

For Content Marketers, Focus Must Be on User Experience

by Mobile Marketer | Apr 14, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

Reaching consumers through online content is the trendy “new” way to advertise and market brands. The big problem is that there’s no true definition of content marketing or “native advertising” and, while many publishers, brands and marketers argue about said...

Social Mobile Ad Spend Increasing Across the Board

by Mobile Marketer | Apr 11, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

Large scale social platforms are benefiting greatly from the rapid shift to mobile, according to Colin Sebastian from RW Baird. He writes that recent “field checks” suggest that Twitter and Facebook have excellent financial visibility in the first half of 2014,...

SEO Strategies: Out With The Old, In With The New? Not So Fast!

by Mobile Marketer | Apr 9, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing

A recent report from Positionly aims to highlight what are being called “the new SEO strategies” that work in the modern digital and mobile age of marketing. Instantly drawing controversy upon its publication, some critics are quick to point out that “old SEO”...
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