by Mobile Marketer | May 6, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
On Monday, comScore released the latest mobile industry data showing that domestic smartphone penetration is rapidly closing in on the next milestone threshold. Reporting key trends in the U.S. smartphone industry for the three month period ending March 2014, 166...
by Mobile Marketer | May 5, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
In the wide new world of online content – a world in which anyone can theoretically produce it – the jargon is ample. But clarity? Not so much. That may change soon. The Internet Ad Bureau (IAB) is leading the way in establishing a core set of standards to help...
by Mobile Marketer | May 1, 2014 | Digital Marketing Blog, Mobile Marketing, SEO, SEM, Online Marketing
As mobile marketers ramp up efforts to target millennials, a group that wields an estimated $200 billion in annual buying power, it’s never been more important to understand the mindset of the consumer that is being targeted. It’s a conundrum that leaves...
by Mobile Marketer | Apr 30, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Marketers are always seeking the most effective ways to boost their business visibility on Google, and for years, paid searches dominated the strategy. However, a shift is underway. According to a recent survey by eMarketer, 7 out of 10 marketers now report greater...
by Mobile Marketer | Apr 28, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology
It wasn’t long ago that QR Codes seemed to be headed to the scrapheap of digital technology, but recently they’ve been seeing a bit of a revival. Now comes news that Clear Channel Outdoor (CCO) plans to use QR Codes at 75,000 locations, including shopping malls,...
