by Mobile Marketer | Oct 7, 2014 | Digital Marketing Blog, Mobile Marketing, Mobile Technology, Multi-Channel Marketing, SEO, SEM, Online Marketing
As it turns out, there are reasons – very good reasons – why marketers are relying more heavily than ever on SMS, email, and a myriad of other mobile marketing and advertising tactics instead of decreasingly effective and increasingly annoying banner ads. “What...
by Mobile Marketer | Oct 6, 2014 | Digital Marketing Blog, SEO, SEM, Online Marketing
Where do advertisers put their money these days? As it turns out, advertisers are loco for local. “Local advertisers are spending plenty on digital advertising campaigns, yet it’s only a fraction of what they spend on digital marketing services, which includes...
by Mobile Marketer | Oct 2, 2014 | Digital Marketing Blog, Social Media
With the 2014 holiday shopping season fast approaching, digital marketers have already put on their thinking caps to begin planning how social media will factor into their marketing over the next three months. Thanks to a new infographic shared this week by CMO,...
by Mobile Marketer | Oct 1, 2014 | Digital Marketing Blog, Mobile Marketing
On Tuesday, during opening remarks at its annual SM2 Innovation Summit, the Mobile Marketing Association released a report that suggests worldwide mobile ad spend could reach $220 billion worldwide ($70 billion in the US alone). According to the report, the size and...
by Mobile Marketer | Sep 30, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
Where is local media in the U.S. going to make its money? With the marketplace in flux and print revenues declining, more and more will be digital. That’s the conclusion of a recently released BIA/Kelsey report. “U.S. Local Media Forecast 2015”...
