by Mobile Marketer | Dec 29, 2014 | Digital Marketing Blog, Mobile Technology, SEO, SEM, Online Marketing
It’s that time of year again. Predictions are coming from every corner — and like all predictions, some will come true and others won’t. However, a recent report by Strategy Analytics’ Wireless Media Strategies (WMS) and Application Ecosystem...
by Mobile Marketer | Dec 23, 2014 | Digital Marketing Blog, Multi-Channel Marketing, SEO, SEM, Online Marketing
It’s the biggest quarter on record — for internet advertising revenues, that is. Revenues soared to an historic high in the U.S. of $12.4 billion for the third quarter of 2014, according to the latest IAB Internet Advertising Revenue Report. Data analyzed...
by Mobile Marketer | Dec 22, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing, SEO, SEM, Online Marketing
For years, the savviest of digital marketers have understood the correlation between message relevance and digital marketing ROI. Today, the role played by personalization in the campaign experience has grown just as important. Consequently, 2015 is expected to see a...
by Mobile Marketer | Dec 18, 2014 | Digital Marketing Blog, Mobile Technology, Smartphones
Tablet ownership in the U.S. is surging at a pace even greater than that of smartphone ownership. In fact, tablets are growing at a faster rate than that of any other connected device, according to The NPD Group’s Connected Intelligence, Connected Home Report....
by Mobile Marketer | Dec 17, 2014 | Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing
Here are the cold, hard facts for marketers looking to reach male consumers. A new report from the Interactive Advertising Bureau (IAB) has revealed that men are much more likely than women to do their shopping with their smartphones. It’s some anecdotal...
