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Survey: Young Adults Most Likely To Use Mobile Health Services, Prefer Mobile Web Over Apps

by Justin Montgomery | Oct 19, 2010 | Digital Marketing Blog

Data from a recent Pew survey shows that out of the 85% of American adults who use a mobile phone today, 17% have used their phone to look up health or medical information. Looking at demographics, users in the 18-29 age group are much more likely to access mobile...

Mobile Ad Spending Up 80% In 2010, SMS Remains Largest Format

by Justin Montgomery | Oct 18, 2010 | Digital Marketing Blog

New data from eMarketer shows mobile ad spending in 2010 is up nearly 80%, with estimates suggesting the market will surpass $1B in 2011 and over $2.5B by 2014. The research shows video, display and search-ad spending on mobile will more than double this year, while...

Mobile Ad Spending Up 80% In 2010, SMS Remains Largest Format

by Justin Montgomery | Oct 18, 2010 | Digital Marketing Blog

New data from eMarketer shows mobile ad spending in 2010 is up nearly 80%, with estimates suggesting the market will surpass $1B in 2011 and over $2.5B by 2014. The research shows video, display and search-ad spending on mobile will more than double this year, while...

Mobile Barcode Scanning Sees Massive Spike in 2010

by Justin Montgomery | Oct 14, 2010 | Digital Marketing Blog

To state that mobile barcode scanning has simply increased during 2010 would be an absolute understatement. Based on the findings of a new consumer adoption study from ScanBuy, barcode scanning has exploded a substantial 700% in 2010. As reported by the New York...

Adobe Study Finds User Preference in Mobile Web

by Justin Montgomery | Oct 13, 2010 | Digital Marketing Blog

Adobe has published some interesting findings from the company’s first quantitative mobile consumer study, conducted by its Omniture Business Unit. Based on the data collected, mobile subscribers still prefer the mobile browser over downloadable applications...
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