by Eydie Cubarrubia | Oct 4, 2007 | Advanced Digital Marketing, Digital Marketing Blog
While it\’s true that many adults use text messaging and hang out on MySpace, for the most part, evolutionary leaps in digital communications tend to be driven by the youth market. A global joint study by MTV, Nickelodeon, and Microsoft said that more than half...
by Eydie Cubarrubia | Oct 2, 2007 | Advanced Digital Marketing, Digital Marketing Blog
There\’s been a lot of buzz about the market for ads in online video games. Most recently Parks Associates said in-game ad spending will blow up from $370 million in 2006 to more than $2 billion in 2012. These ads might be hot, but there are many reasons to be...
by Eydie Cubarrubia | Sep 28, 2007 | Digital Marketing Blog, Mobile Marketing
The tricky thing about mobile marketing is that it requires two different skill sets: Technological fluency and knowledge of advertising/promotion. These realms aren\’t often complementary. A brilliant marketer may have done lots of great things in traditional...
by Eydie Cubarrubia | Sep 27, 2007 | Digital Marketing Blog, Email Marketing News
Baseball, fashion, and digital marketing collided Wednesday after designer Marc Ecko announced the results of his contest regarding the fate of Barry Bonds\’ 756th home run ball. And the decision: Brand It. Mr. Ecko, who purchased the ball for $752,467 from the...
by Eydie Cubarrubia | Sep 25, 2007 | Advanced Digital Marketing, Digital Marketing Blog
While it\’s true that many adults use text messaging and hang out on MySpace, for the most part, evolutionary leaps in digital communications tend to be driven by the youth market. This has been backed up by recent research showing how ingrained such technology...
