by Eydie Cubarrubia | Oct 31, 2007 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing
I\’ve spent 14 of the past 16 years working for the print media industry. So I can tell you that for the most part, newspaper companies and publishers tended to have conservative views as to how to best reach dwindling audiences. To put it more bluntly, they...
by Eydie Cubarrubia | Oct 25, 2007 | Digital Marketing Blog, Mobile Marketing
While it\’s true that many adults use text messaging and hang out on MySpace, evolutionary leaps in digital communications for the most part tend to be driven by the youth market. That could be due in part to the peer-influence factor: A global joint study by...
by Eydie Cubarrubia | Oct 11, 2007 | Digital Marketing Blog, Mobile Marketing
We at mobileStorm are passionate about all the uses for permission-based email and SMS messaging. Applications range from public safety to mobile marketing, and can save lives as well as boost one\’s brand. But a new use has arisen, which even we couldn\’t...
by Eydie Cubarrubia | Oct 9, 2007 | Digital Marketing Blog, Mobile Marketing
At Digital Music Forum West in Hollywood, California last week, audience members were encouraged to ask panelists questions via SMS. A giant screen touted the short code to which a questioner should send a text message, and displayed the resultant queries for all to...
by Eydie Cubarrubia | Oct 5, 2007 | Digital Marketing Blog, Mobile Technology
Conventional wisdom is that LG\’s Voyager handset, to be sold exclusively by Verizon, is an iPhone me-too. And at first glance, the slick black case, colorful graphics, and touch interface do indeed look familiar to anyone who\’s been paying attention ever...
