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The 411 On SMS Abbreviations: What Mrktrs Nd 2Know

by Eydie Cubarrubia | Apr 28, 2008 | Digital Marketing Blog, General, Mobile Marketing

Recently as I was buying a new pair of cross-trainers at a mall sporting goods shop, one of the cashiers started having problems with her register tape. She paused, then exclaimed: \”Oh. Em. Gee!\” Translation: OMG. Translation of that: Oh. My. God! And...

Internet Video: The 21st Century’s Gold Rush

by Eydie Cubarrubia | Apr 24, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Multi-Channel Marketing, Video Marketing

But thanks to an overtaxed infrastructure, the profitable vein could shrivel Everyone knows about the 1849 \”gold rush,\” when eager entrepreneurs from all over the world flooded California in hopes of striking it rich. In just six years, though, the rush...

Outside The Inbox: Video Edition: Episode Four

by Eydie Cubarrubia | Apr 23, 2008 | Digital Marketing Blog, Video Marketing

What do Finnish road trippers, SMS, and U.S. Senator Larry “Widestance” Craig have in common? Something about public bathrooms… Meanwhile the impending recession, coupled with worse-than-expected revenues, can force most companies to cut back on...

Game Industry Might Take Mobile Marketing Forward

by Eydie Cubarrubia | Apr 21, 2008 | Advanced Digital Marketing, Digital Marketing Blog, Mobile Marketing, Multi-Channel Marketing

Game publishers do got game! There\’s been some naysaying recently regarding mobile advertising. Forrester Research said in a new report that despite mobile\’s promise, marketers have several challenges to overcome – such as the fact that only 7...

Digital Coupons Help Brands Reach Thrifty Prospects

by Eydie Cubarrubia | Apr 17, 2008 | Advanced Digital Marketing, Mobile Marketing, Mobile Technology, Multi-Channel Marketing

The slowing economy might curtail consumer spending. But reduced spending itself can be inhibited if digital marketers have anything to do with it. Target marketing company ICOM says its recent survey shows that U.S. shoppers are more likely to use coupons now that a...
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