SMS Follows Twitter…All the Way to the Bank!

You Follow Me? As a marketer and someone that tweets daily, I have completely adopted a conviction that Twitter is the most valuable piece of social media for companies that rely on offer-based marketing   to entice customers to patron, especially when combined with...

Casino Marketing: The Leap from Email to SMS

Jumping the Curve Guy Kawasaki (managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine and previously, he was an Apple Fellow at Apple Computer, Inc.) speaks of a concept called “jumping the...