Thousands of businesses across the United States today are counting on social media to bolster their brand’s visibility and engage with consumers in a highly personal, and relevant way.

Unfortunately, even if your business is doing “everything right” and completely by the book for effective Facebook marketing, for example, that still doesn’t mean Facebook is the best social media platform for your business.

So how can you assess which social media channel is the “right one” given your unique needs, customers, and marketing objectives? A new infographic from QuickSprout can lend a hand in that critically important effort. Check it out below.

Source: QuickSprout